NuRD is Making the Impossible Possible. Our purpose is to help turn impossible ideas into real technologies, and turn technologies into products which disrupt and shape the market for years to come. NuRD is a leading R&D/solutions provider building disruptive technologies and products to meet current and future needs. We foster our engineers and scientists in a unique environment where remarkable individuals can drive innovation in creative and unique ways. Nu Research and Development consists of two major R&D departments — NuRD Innovation Labs and NuRD Incubation Labs. Translating a great idea into a viable product is a daunting prospect, especially if you don’t have the resources to plan, develop and market them. NuRD are seasoned product-realization experts who can analyze target markets, determine key deliverables and create an end-to-end development map for any project. Headquartered in Jersey City, NJ with global resources in the UK, Ukraine, Romania, China and India, the company offers businesses and consumers the intelligent security, authentication and assurance services necessary to ensure trust in all transactions.